about SGTEAMDSL

Halal-Certified Premium Chocolates | Direct from Factory to Shelf

Our Origin

our mission

Through our products we aim to bring joy and happiness to people’s lives. Choco Albab Singapore is also dedicated to helping individuals realize their dreams and spread happiness.

our vission

In Choco Albab Singapore, we believe in togetherness. Together we collaborate and support one another to improve work life and forging a better future. Together creating a better life in Choco Alba Singapore.

Choco Albab was founded with a bold vision — to bring joy, connection, and indulgence to households across Asia through premium-quality chocolates. This vision came to life through Coach Said Saiful Fazli (CS), the Founder and CEO of Saudagaar Asia Sdn. Bhd., a seasoned entrepreneur with over 17+ years of experience in sales, marketing, mentoring, and business development.

Known for his innovative leadership and heart-driven mission, Coach Said strives to build a culture where individuals are empowered to grow, achieve their dreams, and find long-term success. His leadership continues to inspire thousands across the region.

His entrepreneurial excellence has been recognized through multiple accolades, including:

BrandLaureate Entrepreneur Awards 2023 (Multidisciplinary Business category)
100 Most Influential Young Entrepreneurs 2023
Anugerah Personaliti Industri & Usahawan Malaysia 2019

Choco Albab arrived in Singapore in early 2022, thanks to the pioneering efforts of SGTEAMDSL, the first team to introduce the brand locally. What began with just a few tubs soon became a favourite among families and snack lovers, celebrated for its rich taste, modern packaging, and universal appeal.

Today, Choco Albab is more than just a chocolatier. It’s a movement to “make Asia smile again” — delivering happiness through thoughtfully crafted products and a business model that empowers individuals to grow with us.

With strong roots in Malaysia, Singapore, Brunei, and soon Indonesia, Choco Albab is steadily expanding its reach to serve global markets — one smile at a time.

Side Hustle Made Simple Your Go-To Snack Brand Where Taste Meets Opportunity

Gourmet Treats Crafted With Love Perfect Bites

Pictured: Sofia Aziz, Sales Director of SGTEAMDSL, during a visit to Choco Albab Headquarters in Damansara, Malaysia. Photo taken at the main HQ of Saudagaar Asia (S-Asia), home of Choco Albab.

our mission

Through our products we aim to bring joy and happiness to people’s lives. Choco Albab Singapore is also dedicated to helping individuals realize their dreams and spread happiness.

our vission

Halal-Certified Premium Chocolates | Direct from Factory to Shelf

Choco Albab Singapore was established in 2022, led by a passionate group of early advocates who believed in the brand’s potential to grow in Southeast Asia. Spearheaded by SGTEAMDSL, the original team that introduced Choco Albab to the Singapore market, our efforts laid the foundation for its local success, transforming what began as a small movement into a well-loved name across the country.

Since then, our Singapore-based community, built by a dedicated group of leaders under the SGTEAMDSL umbrella, has welcomed individuals from all walks of life, including students, working parents, and experienced sellers, all united by a shared commitment to quality, consistency, and community.

Backed by real-world business experience and a strong understanding of halal consumer trends, we provide our partners with practical tools, coaching, and strategies to grow with confidence. Our approach is collaborative, human-first, and rooted in respect because we believe sustainable success comes from building each other up, not burning out.

Whether you’re just starting or ready to scale, you’ll find clear systems, genuine support, and a team culture that values progress over pressure. This isn’t just about selling. It’s about building something meaningful, long-term, and fully aligned with your personal goals.

All reseller applications submitted via this platform are managed directly by Sofia Aziz and SGTEAMDSL. To ensure proper onboarding, please quote “SGTEAMDSL” when registering.

What began as a vision has now become a movement, and we’re proud to keep shaping the future of premium halal gifting, one co

Our SGTEAMDSL

SGTEAMDSL is the founding sales force that brought Choco Albab to Singapore in 2022. Operating through a structured network of sales teams, each division focuses on different segments, strategies, or regions.

Led by experienced individuals and mentored under the leadership of Coach Said, RCL Zara, DCL Zac, and CL Sofia Aziz, these divisions work collaboratively to expand the reach of Choco Albab in Singapore and beyond. Each team brings its own approach while staying aligned with our shared values of excellence, integrity, and growth.

For all official onboarding, collaborations, reseller placements, event management, or vendor opportunities, please contact Sofia directly to be matched with the most suitable division for your goals.