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Our Founder, Coach Said Saiful Fazli, CEO of S-Asia (Saudagaar Asia SDN.BHD), is an extraordinary leader has decades of experience in sales, marketing, mentoring, and coaching. With his brilliant ideas of coming up with products that are loved by consumers of all ages, Choco Albab is born. Choco Albab came to Singapore shores in early 2022 and the product has been loved by many!

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Choco Albab is a chocolatier specializing in making Asia smile again! Using technological advancements and tried and proven business methods, Choco Albab has taken the new process of delivering happiness to a whole new level!

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We exist and operate in Malaysia, Singapore, Brunei and Indonesia and we aim to expand our business worldwide.

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